Christmas has come early for Taylor Swift fans, as AT&T has announced it will unveil a 24/7 channel called Taylor Swift NOW! as part of its new DirecTV streaming service. “Taylor Swift fans have a new destination for unique and never-seen videos,” AT&T tweeted on Monday alongside a video montage of Swift, which ends with Swift herself asking viewers, “Are you ready?” Variety reports that the channel will include music videos, behind-the-scenes footage and concert footage from Swift’s archive as well as original content. While DirecTV Now, AT&T’s entry into the streaming-video market, officially arrives on November 30, it’s unclear when Taylor Swift NOW! will launch.
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