By Hayden Wright
In the age of technology, musicians have more tools at their fingertips than ever before to record, edit, and share music videos. Chance the Rapper’s video for “How Great” makes use of the upright lock feature, displaying vertically for a unique viewing experience on your iPhone. He shared the video—which was also shot entirely on iPhone—via Twitter and encouraged fans to view with the screen lock firmly in place.
His gambit appears to have paid off—this morning, the video had been retweeted more than 30,000 times. A few cameo appearances by Francis & the Lights, Jay Electronica, a gospel choir, and his cousin Nicole don’t hurt.
Watch the inventive video for “How Great” below. But do as he says, lock your phone in landscape mode.
Lil Chano From 79th (@chancetherapper) October 20, 2016